
Just when you think you've got away, they reel you back in. I really didn't think I was interested in the new iPhone line up. I was convinced. And the one model in particular that I really wasn't interested in was the iPhone Air.
Sure, it's thinner – but that slim profile comes with some many costs (including in the literal sense). The battery life is the weakest of the bunch, hence the announcement of a special battery pack. It only packs a single camera lens (can it really darken the door of our best iPhone for photography roundup?). And it starts at a whopping $999. And yet – yet! – somehow, Apple has made me want one.