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Creative Bloq
Creative Bloq
Technology
Daniel John

Damn you, Apple marketing: now I really want the iPhone Air

IPhone Air.

Just when you think you've got away, they reel you back in. I really didn't think I was interested in the new iPhone line up. I was convinced. And the one model in particular that I really wasn't interested in was the iPhone Air.

Sure, it's thinner – but that slim profile comes with some many costs (including in the literal sense). The battery life is the weakest of the bunch, hence the announcement of a special battery pack. It only packs a single camera lens (can it really darken the door of our best iPhone for photography roundup?). And it starts at a whopping $999. And yet – yet! – somehow, Apple has made me want one.

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