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Daily Mirror
Daily Mirror
National
Tim Hanlon

Dairylea advert of girls eating cheese upside down banned for 'choking risk'

Complaints over an advert showing two girls eating Dairylea cheese triangles upside down has led to it being banned for encouraging 'unsafe behaviour.'

The authority stepped in after reports of one person saying their three-year-old relative had tried to copy them.

People had reported the video, seen on ITV Hub, All 4 and My 5 in August, as they claimed other kids could copy them and end up choking.

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