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Chronicle Live
Chronicle Live
National
Sonia Sharma

Dairylea ad banned over fears it could pose choking risk to children

An advert that showed two girls hanging upside down while eating Dairylea cheese triangles has been banned over safety fears.

The video on demand ad, seen on ITV Hub, All 4 and My 5 in August, showed the youngsters hanging upside down from a football goal before one opened the cheese snack and ate it.

Around 14 viewers complained that the advert condoned or encouraged unsafe behaviour that could be dangerous for children to emulate.

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