Rising prices have left most people tightening their belts. As the cost of food, fuel and energy rocket more and more luxuries are being cut back or abandoned completely.
Millions of people across the country are already taking a much closer look at their finances. Holidays are being put on the backburner and meals out or takeaways swapped for home cooked nights in.
But many low income households have barely been getting by for years. They often have no room to tighten belts, instead it is the essentials which are hit.