Beloved children’s animated character Daddy Pig is set to tackle the TCS London Marathon, aiming to raise vital funds for a deaf children’s charity.
The father of Peppa Pig will embark on the challenge to generate both financial support and awareness for the National Deaf Children’s Society, a storyline that will unfold both in the popular cartoon and in real life, following the revelation that his son, George Pig, is moderately deaf.
According to the charity, more than 54,000 children in the UK are affected by hearing loss, with Daddy Pig aiming to raise £54,000 for deaf children and their families.
Sporting a specially designed running costume, Daddy Pig’s progress during the marathon on 26 April will be trackable via the TCS London Marathon app. The platform will also provide an opportunity for the public to donate to the cause.
George Crockford, chief executive of the National Deaf Children’s Society, expressed his gratitude, stating: "A huge thank you to Daddy Pig for taking on the London Marathon to support deaf children like George. We are incredibly grateful to all of our London Marathon runners, whose dedication shines through every hour of training and fundraising.
“Every penny they raise helps ensure we can be there for more deaf children and their families when they need us most — whether that’s providing one‑to‑one guidance through our Helpline, campaigning for lasting change, or offering specialist local support."
Ahead of the main event, Daddy Pig and the entire Peppa Pig family will make a special appearance at the TCS Mini London Marathon on 25 April. This one-day children’s sporting event will feature a variety of Peppa Pig-themed activities, including warm-ups, meet and greets, and a dedicated fan zone.
Hugh Brasher, chief executive of London Marathon Events, added: "Hearing loss and deafness are disabilities that too often remain hidden, so we’re excited to support Daddy Pig as he shines a light on something that affects so many people. Like thousands of others taking part in this year’s TCS London Marathon, this will be Daddy Pig’s first-ever marathon, and we’ll be with him every step of the way with the training advice and support he needs to reach the Finish Line on Sunday 26 April and have an amazing experience."
Viewers can catch the upcoming Peppa Pig episode featuring Daddy Pig’s London Marathon journey on Milkshake from 18 April.
