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Guitar World

Entertainment

Matt Owen

D’Addario admits generative AI was used in controversial string demo video: “We got this wrong”

D'Addario guitar strings.

D’Addario has admitted generative AI was used in the creation of one of its recent product demos.

The update comes after the string maker routinely denied allegations of using AI-generated music in the promo for its NYXL HD electric guitar strings. D’Addario first shared its latest statement as a pinned comment underneath an older Instagram post.

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