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Daily Mirror
Daily Mirror
National
Josh Luckhurst

Dad spends £1k buying Prime energy drinks as Christmas presents for his two sons

Abdul Logan Paul Aldi KSI Wakey Wines Retford Arsenal Asda Wakefield

A dad ensured his two sons had a Christmas to remember by spending £1,000 on energy drinks retailed at £1.99 each.

Prime Hydration, a 25-calorie concoction of coconut water, electrolytes and zero-added sugar in 500ml of vaguely fruity liquid, is the result of a collaboration between YouTube mega stars KSI and Logan Paul - the former boxing rivals who have teamed up to create marketing magic.

It has been on sale in the US for a while but recently launched in the UK, exclusively at Asda supermarkets where there has been supply issues due to the drink's popularity among teenagers.

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