Up and down the country, teenagers and their parents have been scrambling to get hold of bottles of Prime Hydration, a hot new hydration drink produced by YouTube creators KSI and Logan Paul. Although the coveted beverage, which was released in Aldi on Thursday, December 29, retailed at just £2, youngsters are now willing to pay much more after it flew off the shelves.
Demand for the drink is so high, one eBay seller is currently flogging a single empty bottle for £50, while a set of nine empty bottles were advertised on Facebook Marketplace for £45. The majority of bottles are being sold for around £7 to £12, with the ice pop flavour appearing to be the most popular choice.
Amid the hype, with 'queues and riots' reportedly breaking out at Aldi, Spar, and Asda stores, Grimsby Live reporter Luke Green decided to see what all the fuss was about, with his own son having assured him the drink tasted 'really good'.
