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The Economic Times
The Economic Times
Debaroti Adhikary

Dabur shares drop 3% after FSSAI bars FMCG major from selling products with '100%' guarantee claims

FSSAI FMCG Dabur Dabur India the Food Safety and Standards Authority of India

Shares of Dabur India fell nearly 3% on Tuesday after the Food Safety and Standards Authority of India (FSSAI) barred the FMCG major from selling certain food products carrying misleading "100%" claims.

In a post on X, the food regulator said it had issued a prohibition order after finding that products such as honey, cow ghee and edible oils were being marketed on the company's website with claims including "100% Natural", "100% Pure", "100% Purity Guaranteed", "100% Organic" and "100% Tender Coconut Water".

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