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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

D.C. United partners with tampon brand Sequel

Amanda Calabrese and Greta Meye (Credit: Courtesy of Sequel)

Good morning! White House hears proposals on how to get women to have more children, Mexico and the U.S. are still talking tariffs, and men's sports are trying new ways to reach female fans.

- Fans first. Audi Field in Washington, D.C. hosts 20,000 fans for D.C. United men's soccer matches, the new USL Super League women's soccer club D.C. Power FC, and Washington Spirit National Women's Soccer League matches, plus concerts and events. Even though the stadium is best known as a home for men's sports, it just signed the first partnership deal for a stadium with a tampon brand—Sequel, a menstrual products company that has staked out territory in women's sports. Sequel's spiral tampons will be available for free throughout the stadium.

"It puts a flag for the standard that all sports teams should have, not just women's teams," says Sequel cofounder and CMO Amanda Calabrese. "We're actually recognizing that men's sports have female fans."

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