The 2025 press tour for Wicked: For Good has produced more viral moments than some film campaigns manage in a decade, but none have sparked as much conversation as Cynthia Erivo and Ariana Grande's unusually intense dynamic.
The pair, who formed a close bond while filming the Wicked duet of Elphaba and Glinda, have become online shorthand for 'cringey best-friend energy', a label that some fans and critics alike can't seem to stop debating.
