Cycling UK plans to win over a quiet majority with a hearts and minds approach to creating a more positive image around riding bikes.
Speaking as the charity announced a new five-year plan, Cycling UK CEO Sarah Mitchell told Cycling Weekly: "We believe that there's a majority of people who support cycling, and we think if we can create much more of a positive image of cycling with those people, that will help start to change those hearts and minds around cycling so that everybody starts to see the benefits."
