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Cycling Weekly
Cycling Weekly
Sport
Michael Hutchinson

Cycling is no longer cool - the in-crowd spent its summer wearing rubber suits and being plucked from their stand-up paddleboards by the RNLI

Hutch paddleboards.

If you’re reading this, you can at least reassure yourself that you’re still here. All the same, I fear not all of us have made it this far. Cycling in the UK is undergoing what our erstwhile friends in the City of London might have called a “correction” and the rest of us would probably call a slump, or at the very least a sustained spell in the little ring.

British Cycling membership is down, so is their sponsorship revenue. The Tour of Britain hasn’t got a headline sponsor, the UK Women’s Tour didn’t happen at all. The big online retailers are in trouble. No one has fixed a pothole since Chris Froome last won the Tour. We’re not surfing along on the crest of 2012 and Sir Bradley Wiggins anymore, and no random strangers are going to flag you down to offer you free cake in exchange for an explanation of the Tour de France General Classification rules.

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