When the ACC announced a broadcast rights deal with the CW, it seemed like a curious pairing. How many people even know where to find the network on their television? It ranks as the 29th most popular TV network in the U.S., between A&E and We TV, but it’s hoping that the ACC can bring additional eyeballs.
The network’s college football broadcasts are a great opportunity for the CW to promote the rest of its programming to a new audience. For example, did you know the CW has a show called FBoy Island? It’s a dating show that, as the show’s official synopsis puts it, “follows three women who move to a tropical paradise where they’re joined by 26 men—13 self-proclaimed ‘Nice Guys’ looking for love, and 13 self-proclaimed ‘Fboys,’ there to compete for cold, hard cash.”
This is the show that the CW decided to plug during the first quarter of Saturday night’s Virginia-North Carolina game—and the network really lucked out, because it seems like color commentator James Bates is a big fan of the show.
