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Daily Mirror
Daily Mirror
World
Paige Freshwater

Customers of 7-Eleven only just realising 'peculiarity' in logo after 55 years

It may have more than 83,000 stores across 18 countries - but many 7-Eleven customers are only just realising a 'peculiarity' in its logo. The convenience store is easily recognised by its logo showing the number '7' written in orange and red with the word 'Eleven' cutting through it in green.

The global brand, which was established in 1927 under the name Tote'm stores, has changed its logo 13 times, with its latest revamp in 2021. But today's customers have only just clocked a 'peculiarity' in its logo that has been staring them in the face for 55 long years.

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