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The Guardian - UK
The Guardian - UK
Business
Nils Pratley

Currys no longer flavour of the month in the Scando countries

Currys, PCWorld and Carphone Warehouse sign
Echoes still linger of Currys unfortunate merger with Carphone Warehouse. Photograph: Nick Ansell/PA

Currys has a claim to being the UK’s most infuriating retailer – not for the customers, but for its shareholders. This is a company that generates £10bn of annual revenues and enjoys No 1 positions in all its territories – the UK and Ireland, Greece and the Nordics, which means everywhere from Finland to the niche market of Greenland.

It is generally regarded as being well-managed, at least since chief executive Alex Baldock arrived in 2018, and there is no problem with the balance sheet. Yet the stock market capitalisation is just £700m. Even in a low-margin game like consumer electricals, being valued at less than one-tenth of revenues is a shocker.

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