Iceland shoppers have been expressing their excitement at a new bubble gum flavoured lolly coming to the supermarket. The Hubba Bubba Ice Lollies will be available in store soon and some people are already clearing space in their freezer for them.
The Hubba Bubba bubble gum brand announced their venture into frozen treats this month. The lolly is pink and purple and has a 'squishy layer' in the middle.
A Facebook page dedicated to UK food news posted about the new product, and received thousands of comments from people excited to try it. Newfoodsuk posted a picture of the lolly with the caption: “New Hubba Bubba Ice Lollies coming soon to Iceland foods.”