‘Curiously winsome’: watching Ryan Reynolds’s Welsh TV block as an American

Ryan Reynolds, who bought Wrexham football club in Wales with his fellow actor Rob McElhenney. Photograph: Jon Super/AP

You’ll chwerthin. You’ll crio. You’ll crynu.

So declares a trailer for Welsh Wednesdays, the six-hour block of Welsh television programming that the actor and recent Cambrophile Ryan Reynolds has brought to his new US entertainment channel Maximum Effort. In keeping with Reynolds’s goofy sensibility, most of Maximum Effort’s shows are nostalgic American TV comedies. But the hump-day special showcase promises a weekly infusion of exotic entertainment unlike anything on the usual suspect streaming platforms.