In my mind, the first day of end-of-year sales still equals a frenzied queue outside a department store – even though targeted email campaigns and clickable ads mean sales no longer involve elbowing strangers out of the way to ensure you get the dress you want in your size. Or did that only ever happen in movies?
But while it’s convenient, online shopping has come at a price. End-of-season sales are nearly impossible to escape and marketers’ strategies to convince us to buy things have never been more pervasive. And with nearly two-thirds of all the clothes we buy ending up in landfill and online purchases using seven times more packaging than in-store, shopping has never been worse for the environment.
