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Fortune
Fortune
Keith Ferrazzi

Culture change isn’t about flowery rhetoric—it can be turned into a simple assignment

(Credit: Getty Images)

Organizations often talk about the types of culture they want to see—a candid culture, a collaborative culture, an accountable culture, a customer-centric culture, an agile culture, an inclusive culture, a resilient culture, or a culture with a growth mindset. But they miss that it all can simply boil down to the execution of simple practices that breed high-performance team cultures. Instead of trying to embed new cultures through training and persuasion rhetoric, let's engineer culture change in the simplest way: through changing working practices.

In our research and my experience of over 20 years of coaching executive teams around the world, culture change initiatives attempting to transform mindsets through expensive programs, detailed communications plans, and engaging training tend to fall short of sustained execution. 

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