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The Guardian - UK
The Guardian - UK
Sport
Jonathan Wilson

Fifa’s embrace of cult of celebrity reveals a fundamental tension at heart of game

Paris Saint-Germain supporters at the Club World Cup group game against Botafogo
Paris Saint-Germain supporters at the Club World Cup group game against Botafogo. The French club unlocked European success by ditching their superstars. Photograph: Gregory Bull/AP

It is in the details that the truest picture emerges. Quite aside from the endless politicking, the forever-war with Uefa, the consorting with autocrats and the intriguing broadcast rights and partnership deals, there has been, not a new, but growing sense during the Club World Cup that Fifa doesn’t really get football. There is something cargo-cultish about it, creating outcomes without engaging in processes.

Perhaps that is inevitable with Gianni Infantino’s style of leadership; like all populists, he is big on vision and short on practical reality. It was there in the expansion of the World Cup to 48 teams.

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