Each September, we’re inundated with the best beauty advent calendars. From Liberty and Selfridges to Harrods and Boots, beauty fans are spoiled for choice – too much choice, some might argue. The biggest retailers are all priced in the same ballpark, and many feature the same rotating cast of brands: Augustinus Bader, Elemis and Color Wow.
So, which one should you invest in? For me, it comes down to both practical appeal and gifting potential. I look for beauty advent calendars that offer great value for money across premium skincare long into the new year, while adding some excitement to the festive period with versatile makeup options. The products also need enough star power to wrap back up and treat loved ones to on Christmas Day.
