Development has consistently figured as a major consideration for Indians while deciding whom to vote in Lok Sabha elections. In 2014, two in 10 voters held the lack of development in the country to be the most important factor influencing their choice about whom to support.
In its bid to dislodge the Congress-led UPA government from power, the BJP tried to tap into this sense of frustration by making development the central plank of its campaign. In that election, which saw the latter returning to power after a decade, 30% of voters felt that Narendra Modi would be better for the country’s development. In the 2019 election where the BJP-led NDA won a second term, development once again emerged as a key issue for 14% of voters.
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