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Benzinga
Benzinga
Business
Adrian Zmudzinski

Crypto.com Scores Another Major Partnership With $25M Australian Football League Deal

Crypto.com Australia Australian Football League AFL

Cryptocurrency financial services platform Crypto.com (CRYPTO: CRO) scored yet another major sports-themed partnership, this time with the Australian Football League (AFL).

What Happened: Crypto.com struck a major crypto sports sponsorship in Australia now that it started backing the Australia Football League through a $25 million deal, according to an announcement shared with Benzinga. The funds will be provided by the crypto giant over the next five years, beating the league's existing $18.5 million sponsorship contract with Toyota Motor Corp. (NYSE:TM).

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