
Advertising for cryptocurrencies such as Bitcoin (CRYPTO: BTC) and related companies is expected to become much harder in the United Kingdom as local regulators increase their pressure on the space.
What Happened: U.K. regulator Advertising Standards Authority (ASA) announced that it issued an enforcement notice to over 50 companies that advertise cryptocurrencies. The regulator instructed those firms to "review their ads and to ensure they understand and are complying with the rules so that consumers are treated fairly."