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Salon
Salon
Lifestyle
Michael La Corte

Crumbl and Kelloggs join forces

Love cereal and cookies? It's your lucky day.

As reported by Elizabeth Flood in FoodDive, "WK Kellogg Co. is bringing the indulgent experience of a chocolate chip cookie to the cereal aisle." The new partnership between the cereal juggernaut and Crumbl, the cult-classic cookie chain "represents a fusion of two brands known for their dedication to delivering exceptional food experiences," said Sawyer Hemsely, Crumbl founder, who added, “whether enjoyed for breakfast, as a snack, or as an indulgent treat, Kellogg’s Crumbl Chocolately Chip Cereal aims to delight consumers with its irresistible flavor profile." 

Eric Schroeder with Food Business News notes that the cereal was developed as a collaborative effort between Crumbl’s menu and R&D team, alongside WK Kellogg Co’s product developers.“We’re proud to partner with Crumbl. Crumbl’s unique food, distinct packaging and passionate fan base makes this innovation a great add to our portfolio of iconic cereals," Laura Newman, the Vice President of Brand at WK Kellogg, said in a statement. 

The first flavor of the partnership will be a classic chocolate chip with boxes reaching stores nationwide as early as this summer.

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