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The Guardian - AU
The Guardian - AU
National
Jonathan Barrett and Elias Visontay

Cruise bookings sail above pre-Covid numbers as industry employs aggressive pricing

Cruise liner the Ruby Princess docks at Circular Quay in Sydney
New figures show Carnival Australia will make 846 domestic port calls in 2024, compared with 575 last year. An outbreak on the company’s Ruby Princess, pictured in Circular Quay in 2020, resulted in 14 deaths. Photograph: Dean Lewins/AAP

The cruise line industry has come roaring back to life, marking a remarkable revival for a sector once synonymous with the outbreak of the deadly coronavirus pandemic.

The record number of passengers now cruising to Australian ports, which surpasses the pre-pandemic era, is credited to aggressive pricing strategies enticing customers away from high air fares and expensive hotels.

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