Olympian Remi Lindholm is very much aware of his new-found internet fame after news of an injury he suffered at the Beijing Games went viral.
The Finn made headlines around the world on Sunday – but not for his cross-country skiing prowess.
Instead, it was the injury that he suffered to his private parts while competing at the Winter Olympics, which became the focus of so much attention.
Lindholm finished 28th in the men's 50km mass start event, which had actually been shortened to just under 30km due to freezing-cold winds on the course and frostbite fears.
Fortunately he avoided frostbite, but it didn't stop the severe cold from having an impact on a particularly sensitive area.
He revealed to Finnish media after the race that he had suffered from a frozen penis.
"You can guess which body part was a little bit frozen when I finished," he said. "It was one of the worst competitions I've been in. It was just about battling through."
A heat pack applied immediately after the race helped to thaw out his manhood, but he described the pain of enduring that process as "unbearable".
It seems Lindholm has recovered enough to see the funny side now, though, after discovering he had achieved worldwide fame.
On Monday he shared a number of news articles on the subject, including from outlets in the UK, the US, the Middle East and his native Finland.
The first was accompanied by a laughing emoji, showing that the Finn is now able to joke about the situation.
Sadly, the discomfort from his injury contributed to a 28th-placed finish in the event, several minutes off the times set by those in the hunt for a medal.
The event was won by Russian Olympic Committee athlete Alexander Bolshunov, who collected a third cross-country skiing gold medal of these Games after dominating the field.
In total he won five medals in Beijing, added to the four he took home from PyeongChang in 2018 to make what has become an impressive personal haul of nine.
Bolshunov won this race by being patient and waiting for the final lap of the 7.1km course to pounce and race clear of the rest of the front-runners.
Fellow ROC skier Ivan Yakimushkin finished six seconds behind in second place, just ahead of Norway's Simen Hegstad Krueger who took bronze.
Britain's Andrew Musgrave put in an admirable performance to finish 12th out of the 61-strong field, a significant improvement on his 46th-placed finish in the 15km classic event.
