Primark is Britain’s one-stop-shop for stocking up on cheap underwear and pyjamas, but it’s now the UK’s first high street brand to launch a full-scale clothing range designed for people with a range of disabilities.
The new collection has been designed in collaboration with Victoria Jenkins, a disabled fashion designer and founder of the adaptive clothing brand Unhidden, with the aim of making dressing simpler and more stylish, with adaptive features including magnetic zippers, snap fastenings, waist loops that help to pull up trousers and hidden openings for tube, stoma or catheter access.
