Mumbai: Consumer durables major Crompton Greaves Consumer Electricals Ltd (CGCEL) is betting on its expanded addressable market, premiumisation push and new product categories such as solar rooftops, wires and a newly-launched water purification range to drive growth in the coming years, Managing Director & CEO Promeet Ghosh said on Tuesday.
CGCEL, which on Tuesday unveiled a refreshed brand identity, has expanded its total addressable market (TAM) size from about Rs 80,000 crore three years ago to around Rs 1.6 lakh crore, following its entry into new segments, including solar rooftops, solar pumps, wires, and water purifiers, he said.
