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Fortune

Jacob Carpenter

Crisis communications experts say the NFL mostly got the Damar Hamlin episode right—and avoided losing even more of the public’s trust

Damar Hamlin NFL Roger Goodell Matt Friedman Buffalo Bills ESPN Football

An announcement is displayed on the scoreboard as the game between the Cincinnati Bengals and the Buffalo Bills is postponed following the injury of Damar Hamlin #3 of the Buffalo Bills during the first quarter at Paycor Stadium. (Credit: Dylan Buell—Getty Images)

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When Buffalo Bills safety Damar Hamlin stunningly collapsed on the field during Monday Night Football earlier this month, National Football League executives found themselves thrust into the ultimate crisis situation.

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