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GamesRadar
Technology
Anthony McGlynn

Crimson Desert's free updates are "free marketing" and will continue "as long as there's demand for it," says Pearl Abyss lead

Crimson Desert.

Already a big, big game in and of itself, fantasy open-world adventure Crimson Desert's going to continue to grow. According to a lead from developer Pearl Abyss, we can expect substantial updates as long as players are enjoying the continent of Pywel.

Being one of the most popular games of the year thus far, Crimson Desert's done quite well for itself. Commenting on that momentum, Will Powers, the PR and marketing director at Pearl Abyss, tells Dexerto that updates will keep happening "as long as there's demand for it."

Essentially, he says, the studio views the game similar to its other major release, the MMO Black Desert Online. "This is a model that gamers aren't used to, of a premium game giving consistent and free content post-launch," Powers says.

It's all in service of keeping Crimson Desert in the charts for concurrent players, always providing fans with more to do and see. This, in turn, creates organic marketing that draws in more people who wish to see what the fuss is about, or catch a glint of an interesting addition.

"Having continued support and continued content both rewards your community and the people that have invested time in it, as well as doing free marketing without having to spend it elsewhere. So you're spending it on adding more content to the game instead of spending it on advertising," Powers adds.

As of now, the roadmap leads us up to September, with a healthy cadence of improvements coming for the main story as well as combat, cross-saving and more. Pearl Abyss is working on DLC too, which it teases will be, "a meaningful addition to your journey."

It seems we can expect this rigor to continue. If Kliff's popularity remains steady, so shall these updates too.

Be sure to read our Crimson Desert review to find out why it's one of the most popular new games for 2026.

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