With the domestic food industry expected to start growing again in 2022, Central Restaurants Group (CRG), the operator of KFC, Mister Donut and Ootoya restaurant, has raised its investment budget by 70% year-on-year to expand its businesses.
According to Nath Vongphanich, the company's president, the group's 2022 strategy will focus on four pillars: expansion of restaurants and development of necessary ecosystems to accommodate growth; creation of new restaurant models and a revamp of existing restaurants; revving up delivery services and expansion of cloud kitchen facilities; and forming new partnerships via mergers & acquisitions (M&As) and joint ventures.
