Cecelia Bjare is creative director and partner at Pond Design, a brand and design agency with a passion for creating meaningful design with a positive impact. Across her diverse career, Cecelia has shaped a multitude of iconic brand identities, working with industry giants such as Jameson, Absolut and Kraft.
Guided by the belief that great design comes from a "thoughtful balance of vision and detail," Cecelia has led Pond Design for over 15 years with a "what if" attitude, daring to challenge the conventions of the creative industry. As part of our Day in the Life series, I caught up with Cecelia to discuss breaking the design bubble and the importance of creative bravery.
