Graphic designer David Airey has become something of a go-to expert in the world of branding and design. He has worked with a broad range of clients on all aspects of brand identity, and has launched two design-themed websites – Logo Design Love, and Identity Designed – both of which resulted in publishing deals for books that have gone on to be released worldwide.
We’ve availed ourselves of David’s wealth of knowledge before too – he was one of the experts we polled for our rundown of the best simple logos. As such, we were excited to learn more about his upcoming book, Identity Designed: The Process, a holistic examination of the entire journey of design, which David separates into four key stages: research, strategy, design and implementation. The book includes insights into David’s own career, as well as illustrative case studies from top design studios. He agreed to share with us a few of the lessons learned along the way…
