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Technology

Cindy Davis

Creating Immersive Experiences that Increase Museum Attendance

EYE POOL

On the occasion of its 20th anniversary in 2023, Kitchener, Ontario’s THEMUSEUM unveiled EYEPOOL, a permanent digital gallery that uses projection technology to take visitors on immersive, interactive audiovisual journeys.

AV Technology sat down with David Marskell, Chief Executive Officer of THEMUSEUM to discuss how a partnership with Christie helped transform the not-for-profit into one of Canada’s premier destinations for cutting-edge immersive digital art, and how other museums can leverage similar exhibitions to attract and connect with today’s increasingly social media-oriented audience.

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