In a surprising turn of events, Cracker Barrel has reversed a much-criticised rebrand, confirming it will keep its classic 'Old Timer' logo and scrapping a text-first redesign; within hours, the company also pulled its dedicated Pride webpage, which now redirects to 'Culture and Belonging'.
The volte-face came after days of adverse reaction, a public prod from President Donald Trump, and a rebound in the share price.
