Central Pattana (CPN), Thailand's largest retail property developer under the Central Group umbrella, has been awarded the title of "best brand performance on social media shopping & department store" for the second consecutive year for the CentralWorld shopping complex.
The brand's performance on social media was recognised in the shopping centre & department store category at the 11th Thailand Social Awards, the country's largest social media awards.
Nattakit Tangpoonsinthana, head of marketing at CPN, said CentralWorld's victory in the category for two consecutive years was another factor highlighting the success of the mall.
He said this reflects on the success of CentralWorld as a leading global lifestyle destination that seamlessly connects online and offline experiences for consumers.
"Our commitment is to continue developing and creating activities such as world-class events throughout the year to ensure that our space is a destination of happy celebrations for Thais and tourists from around the world at every festival," said Mr Nattakit.
This year, the brand's performance on social media was measured based on four main platforms: Facebook, Instagram, Twitter and YouTube.
"Thanks to all of our teams for their dedication to continuously creating great content. Most importantly, I would like to thank CentralWorld's customers and CentralWorld's social media fans for supporting our creative content and giving great feedback to us on all social media platforms," he said.
Apart from CentralWorld, Central Hat Yai, another CPN shopping centre, has been granted this award, too.
