CoxReps and Gamut have been combined to form a new company, Locality, focusing on local TV advertising. The two companies were acquired by One Equity Partners in August 2022.
“Formed through the union of CoxReps and Gamut, two widely respected media sales organizations, Locality is a new brand that brings together the best technology, people and premium inventory in both broadcast and streaming, the new company said in its announcement. ”This comes at a time when brand advertisers are seeking authentic connections with local consumers and are looking for targeted, efficient, and attributable results. Each company brings with it a seasoned team that will continue to service its respected constituents, now uniting efforts to solve problems for advertisers, unlocking the power of local video and driving more dollars to local TV advertising.”
