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Sports Illustrated
Sports Illustrated
Sport
Conor Orr

Cowboys’ Record-Breaking Valuation Can’t Buy Them a Super Bowl

Jones's franchise is now valued at more than $10 billion. | Geoff Burke-USA TODAY Sports

Congratulations to the Dallas Cowboys for being the first sporting franchise to top $10 billion in worth, according to a new list compiled by the sports business entity Sportico. Surely, Forbes, Haute Living and the duPont REGISTRY are next in doling out accolades. 

One of the true pleasures of news such as this is realizing that money cannot buy you happiness, or, in this case, competence. The Cowboys have essentially created a New Orleans Saints-like financial hell hole for themselves to lie in. They have more money than the islands of Fiji and Barbados combined but could only, hilariously, manage to spend $16.5 million in free agency during a critical offseason because of previous contractual entanglements and the perpetual kicking of their financial woes down the road like a guest on the Dave Ramsey show. Imagine being able to purchase an original Da Vinci and not Alexander Mattison. Like the Joker tells Batman in The Dark Knight, “You have nothing to do with all your strength.” 

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