‘Dear valued Coutts customer, following unhelpful media speculation, we would like to assure you that, in keeping with our reputation as an inclusive bank, loathsome high net worth individuals will always find a warm welcome here, along with the utmost client confidentiality…”
Tricky. What can Coutts do to convince customers it doesn’t, as a rule, compile pages of insults about non-progressive ones, prior to “exiting” the most hateable via a secret “glide path”. How can it prove that it never, or almost never, relies, unbeknown to clients, on literature about them by hostile organisations, or scans Twitter accounts for comments incompatible with its values? Well, some of its values. Like Groucho Marx with his principles, Coutts has others. If they won’t serve you in the Strand, they might take your money at NatWest.
