Could Your Daily Matcha Latte Be Affecting Your Hair? Experts Weigh In on the Surprising Connection

Does Matcha Cause Hair Loss Anna Winter is seen wearing black capri leggings in stretch cotton jersey from Skims; a black sleeveless high-neck crop top from Prada; an oversized cream-colored Enora faux leather jacket with wide sleeves, pointed collar and front zip closure from The Frankie Shop; a black Nappa leather pocket shoulder bag with multiple pockets, embossed lettering logo and gold-tone hardware from Miu Miu; a pair of black leather heeled sandals with an open square-shaped toe, slingback strap, asymmetric sides and a medium high block heel from Billi Bi; oversized aviator sunglasses with purple shaded lenses and a black acetate frame from Tom Ford; her brown hair is worn loose and straight on August 22, 2025 in Munich, Germany.

If you spend any time on social media and have a beauty-based algorithm, you’ve probably seen discussions linking matcha and hair loss. The benefits of matcha are much discussed in wellness spaces, even influencing the beauty space in everything from 2025 nail trends to matcha skincare—and lots of people love drinking matcha. So when the discussion began on social media, potentially linking it with hair loss, concern understandably spiked.

But often with viral social media discourse, things aren’t always what they seem. How much of this is based on scientific evidence, and how much may have been inflated thanks to social media virality? To get to the bottom of these claims, I spoke with two hair experts to get their insights into the links between matcha and hair loss.