When Bottega Veneta unveiled a herd(?) of 460 animal-shaped luxury leather beanbag chairs in lieu of traditional seating at its Spring 2025 show in Milan, it felt like the final boss of fashion-to-interiors crossovers. But beyond the dinosaurs, foxes, horses, whales, and rabbits that filled the audience, this modern menagerie was just the tip of something much, much larger simmering in the zeitgeist.
It doesn’t take a 140 IQ to notice that fashion brands have been increasingly making their foray into interiors — or, at the very least, using interiors as a branding tool — over the past decade. Dolce & Gabbana kickstarted its Smeg collaboration in 2018 before launching its full-fledged Casa home line in late 2021. Off-White has been equally successful, with certain home décors (the “OFF” doormats, for example) achieving near-equal recognition as the hoodies and T-shirts that cemented the late Virgil Abloh’s streetwear empire.
