As part of its Tobacco Control Framework Evaluation, the European Commission reviewed current tobacco laws and found that, while older rules successfully lowered traditional cigarette consumption, they are nowcompletely outdated and failing to stop a massive surge in digital marketing and novel nicotine products.
As a result, the Commission proposed a revision of the Tobacco Taxation Directive (TTD) to implement fresh rules and curb tobacco use. It remains under negotiation after the Parliament failed to adopt a formal position in June 2026, leaving the final decision to the Council of the European Union, where unanimous agreement among member states is required.
