JBL's one of the biggest brands in worldwide audio, if you're going by the number of devices it sells in a given year, but it perhaps doesn't quite have the cultural cachet that people attach to brands like Sony and Bose – especially when it comes to the higher end of its lineup of audio devices.
In particular, I'm thinking about flagship noise-cancelling headphones, which in many ways are a showcase of everything that an audio brand is capable of, and an area where JBL has perhaps not always had its total focus applied, excelling in the mid-range instead.
