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The Guardian - US
The Guardian - US
Business
Vivian Ho

Could I make six figures from my couch? Influencers said yes – so I tried

Illustration of a stressed woman watching an influencer surrounded by money on her phone, with financial losses on her computer

A very specific kind of content began taking over my social media feeds at the end of last year.

I had just finished a short-term contract and returned, with some reluctance, to the financial masochism of freelancing. As I mourned the end of steady paychecks and paid days off – as well as finally having enough money for regular haircuts – I couldn’t tear my eyes away from the glow of the screen.

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