I’ve come to accept—begrudgingly—that I’m a bit of a romantic at heart. These days, I wear that truth outright, dressing in the soft-focus language of romantic and 'cottagecore' style: silk midi dresses that drift as I move, blouses cut with quiet refinement, and florals so delicate they feel almost whispered onto the fabric.
One brand that I think encapsulates this soft, romantic aesthetic beautifully is Dôen. Founded in 2015 by sisters Margaret and Katherine Kleveland in Santa Barbara, California, Dôen’s pieces reflect that effortless, dreamy, pastoral ethos through floaty fabrics, delicate detailing, and an intimate connection to nature and femininity. Celebrities and the fashion set can't get enough: everyone from Taylor Swift, Dakota Johnson and Kaia Gerber to Selena Gomez and Kylie Jenner has been spotted wearing the brand's signature pieces over the years, and it's generally quite affordable, too.
