Families are being warned that some popular sleeping products promoted on social media could potentially put babies at risk.
A survey of over 4,600 new and expectant parents, carried out by The Lullaby Trust, found 67% of people follow celebrities and influencers who have babies. Just over half of those who follow influencers said they do so for parenting tips or baby product recommendations.
However, over 1 in 3 parents had bought a product which doesn’t fit with safer sleep advice, including cot bumpers and baby pillows, after seeing them on their Instagram and Facebook feeds.
