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Fortune
Fortune
Preston Fore

Costco CEO Ron Vachris says tech is ‘elevating’ workers,’ not replacing them—as IBM and Delta bosses make the same bet on humans

(Credit: David Paul Morris/Bloomberg via Getty Images)

The rise of AI has brought sweeping—and often uneasy—predictions about the future of work, with some tech leaders warning that entire categories of jobs could disappear. Elon Musk, for example, believes that in as soon as 10 years time, work could be completely optional thanks to the rise of robotics.

But while some companies have already used AI as a justification for reducing headcounts, Costco’s CEO Ron Vachris is pushing back on that narrative. Technology, he said, is not degrading jobs—but rather improving them.

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