Supermarket giant Morrisons caused a stir at the beginning of the year when it announced it was replacing the use by date on its bottles of milk with a best before date.
Customers were outraged at being told by the retailer to try 'a sniff test' to make sure the milk was still fresh before they used it.
And now Co-Op has announced it is doing the same with its own-brand yoghurt pots. The move, designed to encourage people to use their judgement before getting stuck in, could cut back on the £740-worth of edible food waste charity WRAP reckon every household wastes each year.
